{"id":610,"date":"2019-07-16T20:47:48","date_gmt":"2019-07-16T18:47:48","guid":{"rendered":"http:\/\/www.annodazumal.net\/?p=610"},"modified":"2019-07-16T20:47:50","modified_gmt":"2019-07-16T18:47:50","slug":"corporate-blogs-video-killed-the-radio-star","status":"publish","type":"post","link":"https:\/\/www.annodazumal.net\/index.php\/2019\/07\/16\/corporate-blogs-video-killed-the-radio-star\/","title":{"rendered":"Corporate Blogs: Video killed the radio star"},"content":{"rendered":"\n<p><em>Die echten Blogger m\u00f6gen es gar nicht, dass Blogs f\u00fcr Unternehmen promoted werden. Denn echte Blogger sind eigentlich unabh\u00e4ngige Menschen, die ein Spezialthema haben, und dazu regelm\u00e4\u00dfig im Internet ver\u00f6ffentlichen. <\/em><\/p>\n\n\n\n<p>Sie schreiben Beitr\u00e4ge und Artikel \u00fcber das, was in ihrer jeweiligen Szene passiert, und setzen sich meist kritisch damit auseinander.\u00a0Andere Blogger kommentieren die einzelnen Posts, sodass nicht selten auf stark frequentierten Blogs hei\u00df diskutiert wird. Die Kommerzialisierung der Blogs ist f\u00fcr viele ein dunkelrotes Tuch.<\/p>\n\n\n\n<p>Die meisten Blogger sind Hobby-Schreiberlinge, aber oft genug auch richtige Journalisten, denen es um Information und Austausch geht. Je organisierter und beliebter die Blogs wurden, desto mehr kamen die Marketingabteilungen auf den Plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Der Blogger kommerzialisiert sich<\/h2>\n\n\n\n<p>Die Blog-Szene ist f\u00fcr Unternehmen aus verschiedenen Gr\u00fcnden interessant: Zum einen sind die Blogger wichtige Multiplikatoren und in ihrem Themengebiet sehr einflussreich, denn sie genie\u00dfen ein hohes Ansehen. Schafft man es, sie f\u00fcr das eigene Unternehmen zu begeistern, ist das unter Umst\u00e4nden gut f\u00fcrs Image genauso wie ein positiver Artikel in einer reichweitenstarken Zeitung. Und dabei deutlich g\u00fcnstiger zu haben.<\/p>\n\n\n\n<p>Zum anderen versuchen Unternehmen selber zu bloggen, um sich als kompetente Ansprechpartner in ihren Fachbereichen zu platzieren. Und so entstanden die Firmenblogs (engl. Corporate Blog).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die echten Blogger m\u00f6gen es gar nicht, dass Blogs f\u00fcr Unternehmen promoted werden. Denn echte Blogger sind eigentlich unabh\u00e4ngige Menschen, die ein Spezialthema haben, und dazu regelm\u00e4\u00dfig im Internet ver\u00f6ffentlichen. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[17,120,121],"class_list":["post-610","post","type-post","status-publish","format-standard","hentry","category-gedanken","tag-blog","tag-blogsphaere","tag-influencer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Blogs: Video killed the radio star -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.annodazumal.net\/index.php\/2019\/07\/16\/corporate-blogs-video-killed-the-radio-star\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Blogs: Video killed the radio star -\" \/>\n<meta property=\"og:description\" content=\"Die echten Blogger m\u00f6gen es gar nicht, dass Blogs f\u00fcr Unternehmen promoted werden. 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