{"id":538,"date":"2019-07-13T18:14:26","date_gmt":"2019-07-13T16:14:26","guid":{"rendered":"http:\/\/www.annodazumal.net\/?p=538"},"modified":"2019-07-13T18:14:29","modified_gmt":"2019-07-13T16:14:29","slug":"ein-plaedoyer-fuer-die-website","status":"publish","type":"post","link":"https:\/\/www.annodazumal.net\/index.php\/2019\/07\/13\/ein-plaedoyer-fuer-die-website\/","title":{"rendered":"Ein Pl\u00e4doyer f\u00fcr die Website"},"content":{"rendered":"\n<p><em>Social Media Marketing ist relativ sinnlos ohne eine eigene Webpr\u00e4senz. Was n\u00fctzen dir all diese Profile und Beitr\u00e4ge, wenn sie nicht zu einer offiziellen Firmenpr\u00e4senz f\u00fchren?<br> Deine Aktivit\u00e4ten, die du im Rahmen von Social Media Marketing unternimmst, sind kleine, individuelle Bruchst\u00fccke, die sich wie Puzzleteile zu einem Bild zusammen f\u00fcgen. Wenn du aber keine eigene Website hast, fehlt das wichtigste und gr\u00f6\u00dfte St\u00fcck in diesem Puzzle.<\/em><\/p>\n\n\n\n<p>Stell dir vor, jemand liest ein paar kluge Kommentare von dir in Foren. Eine Google-Suche f\u00fchrt dann vielleicht noch zu deiner Facebook-Fanseite. Da gibt es dann auch noch einige lesenswerte Beitr\u00e4ge von dir. Aber woher sollen Interessenten nun wissen, was genau dein Angebotsspektrum ist? Welche Erfahrungen dein Unternehmen in bestimmten Bereichen hat? Wie man dich erreichen kann? Besser funktioniert es, wenn du aus Netzwerken heraus auch immer mal auf deine Website verlinkst.<\/p>\n\n\n\n<p>Deine Dialogpartner aus den Social Media finden dann nicht nur die Inhalte, die sie interessieren, sondern k\u00f6nnen sich auf deiner Website auch \u00fcber dein Unternehmen informieren. Und selbst wenn deine Beitr\u00e4ge nicht auf deine Website verlinken, sp\u00e4testens eine Anfrage bei den Suchmaschinen w\u00fcrde deine Website zu Tage f\u00f6rdern.<\/p>\n\n\n\n<p>Ein potenzieller Kunde muss sicherlich zun\u00e4chst einmal auf dich aufmerksam werden. Dann solltest du m\u00f6glichst kompetent und ansprechbar wirken. Daf\u00fcr sind SocialMedia-Pr\u00e4senzen hervorragend. Aber dann braucht dein Kunde Fakten, um sich ein vollst\u00e4ndiges Bild von deinem Unternehmen zu machen.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Social Media k\u00f6nnen zwar dazu beitragen, deine Kompetenzen zu betonen und deinen Bekanntheitsgrad zu steigern. Trotzdem entstehen dadurch erst einmal nur Eindr\u00fccke, die durch seri\u00f6se, sachliche und relevante Informationen best\u00e4tigt werden m\u00fcssen. Die Heimat daf\u00fcr ist heutzutage die Website.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Marketing ist relativ sinnlos ohne eine eigene Webpr\u00e4senz. Was n\u00fctzen dir all diese Profile und Beitr\u00e4ge, wenn sie nicht zu einer offiziellen Firmenpr\u00e4senz f\u00fchren? Deine Aktivit\u00e4ten, die du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[80,81],"class_list":["post-538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gedanken","tag-homepage","tag-kanaele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ein Pl\u00e4doyer f\u00fcr die Website -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.annodazumal.net\/index.php\/2019\/07\/13\/ein-plaedoyer-fuer-die-website\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein Pl\u00e4doyer f\u00fcr die Website -\" \/>\n<meta property=\"og:description\" content=\"Social Media Marketing ist relativ sinnlos ohne eine eigene Webpr\u00e4senz. 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